A Large National Direct Writer Expands Their Distribution Channels While Providing Complete Coverage for All Their Customers' Risks.
In 2012, a network of over 6200 agents were selling products for a large national direct writer that offers 13 major lines of insurance including property, auto, life and commercial. Auto and
homeowners represent the direct writer’s main lines of business; the mix of business is an approximate split of 95% personal lines and 5% commercial lines that are sold largely to small and
Cautiously optimistic about the year ahead, the national direct writer started looking for solutions to expand their market share, and increase their revenue per customer. They were turning away
50% of their potential customers because they didn't have proprietary product and they were only able to fulfill a fraction of their customers’ needs...
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