Personalizing The Customer Experience

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Analytics in a Flash

The newest asset to insurers hoping to gain market share from a rapidly evolving consumer base is personal data. Obtained from a vast landscape of distributed and disparate sources, consolidating this information to make use of it all is an insurer’s next big frontier. As advances in technology usher in the age of big data and analytics, many insurers are finding that having the right digital distribution platform with built in repositories of consumer information and data analytics capabilities is critical to creating actionable insights that lead to faster customer acquisition and greater retention...

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