The Omni-channel Distribution Imperative.
Carriers, Meet the New Consumer
Today’s consumer is a savvy shopper with high expectations. The one-click shopping experience prevalent in the retail world has changed the face of buyer interactions. As more consumers turn to digital channels for researching and making purchases, they are redefining the ideal shopping experience. By the end of 2015, 64 cents of every dollar spent in retail establishments is expected to be influenced by digital interactions as shoppers research and
compare pricing before deciding whether to buy or where to make a purchase.
Driven by a digital, omni-channel retail environment, the same expectations are redefining the insurance buying experience. Consumers want to compare pricing, research other customers’
experiences, evaluate providers and ultimately purchase personally-tailored coverage through the channel and provider of their choice...
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