Why Emulating Amazon Could Prove Profitable For P&C Insurers

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why the insurance industry needs to change

It’s no secret that consumers have changed and have done so in a big way, forcing insurers to face new evolutionary factors related to the customer persona. Millennials, for example, represent the future for the industry, but a shocking majority are underinsured. The insurance industry’s productized approach, and limited distribution channels don’t meet the needs of freewheeling millennials who epitomize the Amazon generation...

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